HOW TO CREATE A CLOTHING BRAND

                                 

 

                                        HOW TO CREATE A CLOTHING BRAND 


As we all know fashion is a highly competitive industry. with e-commerce booming it is easier to start an online business. anyone can start an online clothing business. to have success in this industry it needs motivation, hard work, and a solid plan of action. 

Things we need to consider before starting an online clothing brand.

  •  What is your goal? 
  • What makes your business different from others.
  • identify who your audience are (customer).

Now here are the steps on how to start a clothing brand.

1- Find your business niche-
The first and the most important step is to find a category or niche of your clothing brand before you invest in something.

2- Review cost-
The second step is to crunch some numbers to get an idea of home much money to invest in the business.
 
3- Do marketing research- In this, you have to research how other competitors are performing. how they are managing their business. what steps they are following to have a gradual growth. 

4-Decide the products you want to sell - after doing the analysis of the market you have to choose products for example if you are only interested in selling customized t-shirts, or other products like shorts, full tees, shirts, hoodies, etc.

5.Create Your Brand- now everything you've decided will be put together and created a brand.now you'll need 4 steps to start a brand.
  • price of the product 
  • quality
  • brand name 
  • design & style
6- Choose a Business Model
There are a wide variety of business models and you have a lot of options to choose from. Let's look some of them:

  i- Private Label Clothing Line
 ii- Dropshipping
iii- Print on demand
iv- Custom Clothing Line
 v- Subscription models 

7- Gather Funding:
Now after you have decided your business model and started to put together the cost analysis, you'll want to start gathering funds. You need to figure out how much money you require for buying everything you need. Remember you will not get immediate profit or salary right away

8- Connect with Partners- Here are some things to look out for before partnering with a company look for reviews online

 i- Request samples
 ii- Use social media to ask if anyone has experience working with them
 iii- Seek out recommendations, including businesses you can verify yourself
 iv- Ask the company about previous work

9- Design & Create Prototypes-  you have to create your own unique design to get recognized in the market. sketch out your own design and create your prototype. you can create them by yourself or you can get help from other fashion designers.

10- Start Your Online Clothing Website:
Now that you have your product, you are ready to set up your own website which is a huge milestone for you. You can showcase your clothes online.


The most important step is to find a category or niche of your clothing brand.

by: NIKHIL GUPTA (11811313)


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